Make your customer-facing staff more accessible, personal, and unique using online presences.
Your professionals are part of the community they serve, and by highlighting them online proves your commitment to a personal customer experience. Customer trust increases dramatically when they feel a personal connection, know they are accessible, and that your brand stands behind their creditability as a trusted advisor.
Spotlight sites make it obvious for your customers to easily start a conversation, and it will change to promote the best way to start a conversation depending if they are on a phone, tablet, or computer. Choose between call, email, online chat, web video, or even map directions to your branch.
Create a natural bridge between your traditional marketing and a personal contact point that customers will remember. Repetition of the team member’s name and face, wrapped in your organization’s brand, will cement the message. It’s a simple and consistent marketing tactic that just works.